Brand · Content · Organic Social · Integrated Campaigns

I build the brand systems behind the results — not just the output.

Eight years leading brand, content, and campaign strategy for consumer health companies. I bring the same systems that drove an 18% year-over-year lift in brand awareness to your team — messaging, campaigns, content, and the operating rhythm that makes it all repeatable.

Let's talk See my work

18%

Lift in brand awareness

1.9M+

Reach on social in H1

About

The short version

I spent eight years inside consumer health brand teams — most recently as Director of Brand Marketing at Alma, before that at Healthline Media — building the messaging, campaigns, content, and social systems that turn a good brand into a consistent one.

I've owned brand narrative across a dual-sided marketplace, built a 49-creator UGC program from zero, and led integrated campaigns from audience insight through measurement. Along the way I delivered an 18% year-over-year lift in brand awareness and grew a content engine that drove over $1M in pipeline.

Now I bring that same thinking to smaller, growing companies as an independent consultant — the systems behind the results, not just another one-off campaign.

Years in brand marketing

Creators in a UGC roster I built from zero

$1M+

Brand budget managed annually

YoY lift in consumer campaign performance

Services

How I can help

Four ways to work together — pick one, or bring me in for the whole system.

Brand strategy & messaging

Narrative, positioning, and voice systems that hold up across every product shift and every channel.

Positioning

Integrated campaigns

Full-funnel campaign strategy end to end — audience insight, creative direction, channel mix, and measurement.

Campaigns

Content & social systems

Content strategy, blog and thought-leadership programs, and creator/UGC systems built to scale without burning out your team.

Content

Team & budget systems

The operating rhythm — budget, team structure, agency management — that makes strong results repeatable, not a one-time win.

Operations

Case studies

Campaigns that moved the needle

A few of the integrated campaigns I've led end to end, from insight through measurement.

Providers + consumers

A Year From Today

"Imagine yourself a year from today. What's different?"

A New Year cultural moment built as a full-funnel campaign — modular assets plus a hero commercial. It became the basis for the homepage and all new site photography.

CTVPaid socialUGC

150%

Of consumer awareness target (~3x industry benchmark)

2-yr high

In monthly consumer growth

Consumers, pre-therapy

Therapy, Actually

"Alma removes the obstacles getting in the way of your goals."

A deliberate lower-funnel pivot that added conversion guardrails to an awareness play, anchored on Mental Health Awareness Month.

CTVOrganic socialThought leaders

Lift in conversion rate (vs. 2% goal)

5.4%

Lift in direct traffic (vs. 2% goal)

Consumers evaluating therapy

Finding Fit

"Alma helps you find the right fit."

A low-budget thought-leadership play anchored on a proprietary survey of 6,962 clients — built to earn credibility rather than buy awareness.

Earned mediaThought leadership

"Best fit" perception vs. every competitor tracked

WSJ

Interest, plus pickup in smaller consumer outlets

Consumers, men-skewed

Better With People

"Why human therapy still matters as AI enters the category."

A multi-channel consumer awareness play built around the cultural relevance of human therapy in an AI-first world.

CTVPodcastDisplay

2.2%

Avg. monthly lift vs. 1% short-term goal

YoY awareness lift among key consumer groups

Featured interest from The Wall Street Journal

Webby Awards nominee — Web Services & Apps

1,600+ therapists surveyed for proprietary research

Organic social

192%

Of engagement target (92K)

94%

Increase in conversion rate

Content

93%

Increase in blog conversion rate

$1M+

Pipeline driven by content

Brand

Lift in consumer campaign performance

400%

Increase in creative output

I build the brand systems behind the results — not just the output.

The short version

How I can help

Brand strategy & messaging

Integrated campaigns

Content & social systems

Team & budget systems

Campaigns that moved the needle

A Year From Today

Therapy, Actually

Finding Fit

Better With People

Organic social

Content

Brand

Let's talk

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